discussion over yesterday's bloggerpost made me want to clarify something....

If this blog has a theme besides TA91, me, complaining, snarkiness, casinos, film industry satire and gooey poems, I HOPE that it is this: you are the target audience for an ongoing corporate acquisition of the human race. And when I say "acquisition" I mean something like "homogenization/subjugation/stupidification."

OK I guess that is a lot of themes for one blog. But anyway, the argument goes something like this;

Language is an imperfect means of communication but it's the only one we have.
So controlling language is a significant part of controlling humans.
All corporations want their product to occupy space in your brain, so that not only do you buy it, you think about it in a certain way and you associate it with positive satisfaction of your needs.
The easiest way to do this is to create a brand.
The most effective way to do this is to have your brand name replace a neutral word in the language. Like how some people say "Kleenex" instead of facial tissue. "Kleenex" is a brand name, not a thing. So anytime people use this word, they're associating it with the brand and giving free advertising.
This is a form of controlling language towards the end of selling more product.
Altho it seems that Apple didn't invent the term "podcast," whoever did either works for The Man or is a big jerk.
Because "podcasts" could exist without Ipods. But the word implies that they could not. And that your ability to get or make podcasts is somehow counterfeit if you aren't participating in the Ipod I-bullshit experience. Which is not true.
So to sum up, anytime a brand name replaces a word in the English language, I think something bad is happening.

Did I mention that I love Macs? They're SOOOO much better than PCs! :)

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